A voice to the words
Harbor learns and educates
Harbor emulates a direct message conversation with chat bubbles and other correspnding ui elements. In previous iterations, this was broken up across multiple screens making the experience disjointed. Instead, Henry the digital FA, speaks with the user in a friendly tone, asking standard questions, and being upfront with why he’s requesting sensitive information.
Despite being a chat UI emulation, User won’t key in every answer. Instead, input methods are tailored to the question to reduce errors.
Harbor’s goal is to keep the user relaxed, and show the 401(k) process is low stress. Live visual feedback is used to keep the user informed to all processes and avoid anxiety from the unknown.
Often disclaimers are presented within a pop-up overlay, or on a seperate screen. This is disruptive to the experience, and comes off as cold. Harbor uses Henry, the digital FA, and the chat interface to present information that’s necessary to the user as part of the conversation. Disclaimer’s now come from a voice who’s familiar to the user.
Users can find value in Harbor, because it tailors a retirement plan to them by understanding their income, past savings, and their familiarity to investing in a 401(k). Additionally, Harbor is also a tool that can get users up to speed with retirement planning and 401(k) investing.